Silver Age Marketing - healthcare communications targeting aging adults

Singular focus. Experienced leadership. Simpler model.

Our focus is the health and wellness of aging adults – we call them Silvers. We help you understand who they are and how to connect with them. We target the moments that matter and capitalize on them with innovation and creativity. Our model delivers expertise at the point of opportunity to maximize your return on marketing and drive business results.

10K
boomers retire
every day
in the U.S.

50%
of all spending
is done by adults
over 50

80%
of older adults have
at least one
chronic disease

With today’s breakthroughs in healthcare, technology and connectivity, we’ve never had greater access to products and services that promote health and wellness. Yet far too many of these advances are not designed or delivered to meet the unique needs and preferences of Silvers – creating gaps that can leave them underserved and disconnected.

At Silver Age Marketing, we believe in the power of communication and connectivity to bridge those gaps. Getting it right is good for health and good for business.

“We choose to make a difference in the health and wellness of aging adults.”

MICHAEL McCARTNEY

–SILVER AGE FOUNDER

INTELLIGENCE

Insights and analysis to identify your position and potential in the Silver marketplace

MARKETING

Strategic consulting and marketing management to connect with aging adults

WORKSHOPS

Dynamic sessions to activate your teams through facilitated interaction and ideation

Delivers an in-depth analysis of your brand’s effectiveness in connecting with Silvers with strategic recommendations to enhance engagement

IS YOUR BRAND POSITIONED TO PERFORM IN THE SILVER MARKET?

Provides a comprehensive review of your key competitors and category influencers with insights into the dynamics that shape the Silver market

S

ilvers: the Boomers, Silent Generation and Greatest Generation, are often thought of as old and irrelevant in a society that is increasingly obsessed with the young, the new, the breaking now, and the need it now. While many are living vibrant, active lives well into their later years, many are struggling. Their preferences, beliefs and behaviors are as diverse as their health and wellness needs, and they shift with time.

The potential paths to enhance well-being are endless. Care models, therapies, services, support, and technology are all advancing to promote healthy, active aging. Connecting these to Silvers and those that support their care is becoming as essential as the advancements themselves.