Marketing Services
Silver Age is designed to deliver marketing and management that is typically associated with full-service agencies while limiting the variables that produce limited client value. We leverage the experience of proven professionals on our Advisory Board with the power of our trusted network – delivering impactful work at the pace your business demands.
Silver Age also consults for organizations requiring senior-level marketing leadership on a retained or project basis – applying focused strategic and creative talent at the point of opportunity.
CREATING CONNECTIONS TO REALIZE SILVER POWER AND POTENTIAL
Empower your team with a deeper understanding of the Silver Market – their beliefs, behaviors, influencers and key competitors.
Armed with intelligence and insights, we guide the path to creating impactful communications and enhanced connectivity with targeted strategies, programs and platforms.
Working with our network of preferred partners or your existing suppliers, we provide management to coordinate all aspects of marketing development, activation, operations and optimization.
Market
Intelligence
Silver Market Analysis
Competitive Intelligence
Consumer and Influencer Research
Brand and Messaging Applicability
Customer Engagement Analysis
Digital Marketing Assessment
Campaign Performance Evaluation
Usability Testing and User Reviews
Persona Development and Journey Mapping
Strategic Planning
Marcom Goals and Objectives
Target Market Identification
Brand Strategy and Positioning
Creative and Campaign Planning
Digital/Social Platform Planning
Event and Experiential Marketing
Marketing Mix Modeling
Media Strategy
Marcom
Management
Branding and Design
Campaign Development
Platform Development and Launch
Content Management
Event Marketing
Media Management
Analytics and Reporting
Business Intelligence
MARKETING CONSULTING
FOCUSED EXPERTISE AT THE POINT OF OPPORTUNITY
ap into the experience of our Consultants and Professional Advisory Board to apply on-demand expertise.
In our retained model, we provide professional marketing leadership on a project or fractional basis over an extended period – typically months. We operate as a member of your management and marketing teams to guide brand and marketing initiatives.
For project engagements, we scope the specific business and marketing objectives, project deliverables and plans to optimize performance. We employ an agile methodology to ensure that we are aligned throughout development to produce optimal business results.
The Value of our Consultative Engagements
On-demand marketing leadership at the point of opportunity
Access to experts with a deep understanding of Silver health and wellness
The power of our integrated network to design, develop and deploy impactful programs and platforms
AGENCY SUPPORT
EXPERIENCED MUSCLE AND HUSTLE
ur consultants and network partners are comprised primarily of advertising agency veterans and category experts. Most of us have spent the majority of our professional lives working in, or with agencies. We understand the environment, the energy and the work that agencies and clients demand. We get it.
Silver Age is strong enough to support agencies on more substantial, complex assignments, and agile enough to execute on small ones. We recognize the value of the right partner at the right time.
How can Silver Age support agencies?
Facilitate workshops to generate understanding, intelligence and ideas to activate the Silver market
Provide intelligence to supply an understanding of how the product or service is positioned, the places it can go, and a view of the category, key competitors
Partner on projects to provide incremental ideas, strategy and execution of a program, platform or key initiative
Serve as a supplemental team to support new business pitches
Silver Age LLC
318 W. Adams
Suite 1600
Chicago, IL 60601
312.515.3270
connect@silverageco.com