Silver Workshops

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According to the National Council on Aging, chronic diseases account for 75% of the money our nation spends on health care and 93% of Medicare spending. Yet, less than 1% of U.S. health care dollars are spent on prevention to improve overall health. Needs to address the health economic crisis are eclipsed only by the responsibility to improve the quality of life for many that are suffering.

The existing and emerging opportunities to address the multitude of challenges are significant – both for health and for business. As traditional healthcare models continue to shift, so will purchasing behaviors, communication channels, and attitudes related to age, health and wellness.

Is your organization positioned to prosper within this evolving era?

Silver Age offers two facilitated workshops: the silver_academy and the silver_games. Both are designed to fuel your teams with intergenerational knowledge and targeted strategies to connect with Silvers.

IS YOUR TEAM EQUIPPED TO ENGAGE AGING ADULTS?

silver_academy
TRAINING TO EDUCATE AND EMPOWER

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o we have a failure to communicate? Maybe. Today, marketers and agencies are getting younger. Yet, Silvers – the aging adults with time, money and growing health and wellness needs, are not.

The expanding, multi-decade gap between marketer and market is real. Generational values, beliefs and behaviors can vary significantly – as do health and wellness priorities. Significant variations exist even amongst the Silver Segments. Channel strategy, user design and language are a few of the many considerations to be mastered by marketers. There are also fundamental targeting issues. Despite the spending power of Silvers, they are only targeted on average 5-10% of the time.

The silver_academy is an interactive workshop to help marketers understand generational beliefs and behaviors. The sessions are customized to address the specific opportunity for the team. We build knowledge by exploring:

  • The Silver Segments

  • Purchasing power and behavior

  • Media consumption and preferences

  • Online interactivity

  • Technology usage

  • Social media usage

  • Silver values and beliefs

  • Expectations in experiences

  • Health and wellness priorities

  • Physical, emotional and psychological considerations

  • Intergenerational perceptions and attitudes

  • Exercises in empathy

What the silver_academy provides…

  • A deeper appreciation for the market power and potential of aging adults

  • A clear understanding of the Six Silver Segments and generational perspectives on health and wellness priorities, preferences, beliefs and behaviors

  • Information on Silver purchasing behavior, media consumption and channels that drive engagement

  • An overview of Silver UX and Design to understand their unique considerations and create meaningful interactions

  • Silver-specific strategies to develop programs that drive awareness, trial, loyalty and evangelism

ARE YOU REALIZING THE POWER AND POTENTIAL OF THE SILVER MARKET?

silver_games
TEAM IDEATION AND ACTIVATION

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he Silver Games are a facilitated workshop designed to empower teams with information, insights and ideas to connect with aging adults. Teams compete to co-create the best plans and programs to win in the Silver market. We’ll also bring in Silvers to share stories that are relevant to your potential…and judge the Games.

Tailored for each organization, we spend the day within three interwoven modules:

  • IMMERSION

    Information and activities to better understand Silvers – the key segments, their values, beliefs, behaviors and preferences.

  • IDEATION

    We dig into the role your products and services can play in their lives – where you are today and where you can go. Working with co-creation teams, you’ll explore ways to enhance Silver well-being, energize your organization and improve business outcomes.

  • ACTIVATION

    Let the Games begin. Teams are formed, ideas are evolved, and strategies are crafted – all are presented to the group and judges.

What the silver_games provide…

  • A deeper appreciation for the market power and potential of aging adults

  • A clear understanding of the Six Silver Segments and generational perspectives on health and wellness priorities, preferences, beliefs and behaviors

  • Co-created Silver Activation Strategies to guide initiatives that connect where and when it matters most

  • A better understanding of the new healthcare era we are entering, and where to position your products, promotions, services and support

  • A shared sense of purpose within your teams with enhanced focus on improving Silver health and wellness

ARE YOU CONFIDENT IN YOUR BRAND’S ABILITY TO CONNECT WITH SILVERS?

Silver Age LLC

318 W. Adams

Suite 1600

Chicago, IL 60601



312.515.3270

connect@silverageco.com